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Marketing and promotional plan template for a book


Read each element description before filling in your form. How will you use your website or blog to promote your book and build relationships with readers? This section explains, in broad terms, how you plan to meet your marketing objectives. What about webinars marketing and promotional plan template for a book or online courses? Follow up on any promotions and giveaways to make sure they are launching. Or will you use a facebook author page to send updates to your readers? How are top- selling competitors pricing similar books? This is the second edition of the book. Many independent authors start off by sending visitors to retail sites because it' s easiest. More marketing and promotional plan template for a book images.

Going with something like, ‘ get more market share’, not so strong. How is the competition promoting and distributing their books? Mystery, romance, or marketing and promotional plan template for a book thriller are all great categories, but being more specific in a given category, like spies or politics, works better. What kind of reputation do you want this book to have, or how do you want it to be marketing and promotional plan template for a book seen in relation to other books on the market? Product: provide a detailed description of your book ( synopsis) as well as a physical description ( length, cover design plans, dimensions, etc. To get your creative juices flowing, we’ ve compiled a list of 5 inspiring marketing plans. Get your free copy now. Where are your competitors struggling ( where can you do better than them)? It will also guide you in how best to spend your limited time and money. A brand might be a logo, your name marketing and promotional plan template for a book or series name and include specific colors, font styles, or wording.

These ad opportunities can be in print and digital format. Build your author brand create a unique marketing and promotional plan template for a book author brand and display it across all social platforms, websites, and collateral material. You need to promote it too. A marketing plan is a high- level document that guides your strategic initiatives and ensures your marketing goals are aligned with your overall business objectives. Will you be using 5.

It also ensures that you don' t overlook any steps in the planning, executing and tracking of your various campaigns and helps you streamline the process of establishing and evaluating your campaigns. 20+ best marketing powerpoint templates on graphicriver ( buy ppts one at a time) these pro marketing plan template powerpoint ( ppt) designs are made for a variety of marketing presentations, such as: marketing plan presentations, social media reports, seo service demonstrations, digital marketing updates, and more. Your short description should bewords that is separate marketing and promotional plan template for a book from your blurb or back cover. What’ s your book marketing and promotional plan template for a book marketing plan? It’ s all aboutbook sales, so if your book is selling people will be more inclined to be involved. Which type of blogs will you reach out to? This period is about keeping the momentum moving. Free marketing plan templates. That way, you can improve upon problem areas next time. The biggest challenge lies in marketing the book.

( note: underlined text links to more detailed information online. In this example, you are a fashion photographer. Amazon’ s algorithm ignores isolated sales spikes, so make sure your marketing efforts last the entire promotion to create a sustained increase marketing and promotional plan template for a book in purchases. List all specific marketing tactics, tools, or actions that will help you successfully execute your marketing strategy. How many total versus 4- 5 stars? You should be able to explain to a stranger in an elevator marketing and promotional plan template for a book marketing and promotional plan template for a book in a few sentences what your book is about. And remember that " i don' t have a budget" almost never works. Au – marketing plan template and guide the australian government provides a handy and detailed marketing plan document which is great for businesses just getting started. In what ways, places, or media are your target buyers going to be easiest to reach?

That marketing and promotional plan template for a book way you can evaluate them once your promotional plan is implemented. Who is your target audienceand who did you have in mind when you marketing and promotional plan template for a book wrote the book? Decide 5- 7 keywords for your book. Customize your template & download in minutes! Others will have deadlines. If you have done a good job implementing a robust book marketing strategy, your numbers should stay fairly consistent. Marketing templates & examples.

The following is a fictitious mini marketing plan i created for a publishing class while in university studying communication. Get listed on blogs? Tactics might include e- marketing campaigns, special offers, free postage, social media stunts, affiliate programs, radio and television advertisements, launch events and giveaways. Think about any influencersyou might know who would read and review your book. Watch your ranking and book numbers on amazon.

That’ s where your multi- tiered strategy comes into play, which you can learn about at the link below. This strategy should continue even after the release. 2) download, print & email- 100% free! Or do you want go through a third- party distribution site like smashwords or draft2digital. We have made this task easy for you through our free template gallery designed specifically for marketers. Here are some tips for book marketing during the covid- 19 pandemic: switch to an ebook- first marketing plan ( switch marketing images to ebooks, talk about the ebooks, make ebooks top- of- mind so more buy those versus physical copies) promote that your paperbacks are on other websites ( barnes and noble, etc.

You can always adjust this strategy. You can easily import and export excel files to work with your tasks online, manage dates, track progress, and estimate marketing budget. What print tactics will you use ( bookmarks, mailers, posters, etc. If you' re interested in selling from your author website as your own retailer and having ingram handle your order fulfillment, you can exploreaerio. Having a winning marketing promotion plan or marketing communication plan is critically important regardless of whether your business is growing or facing challenging times. If you’ re publishing non- fiction, make sure to include any credentials that make you an expert on your topic. A budget – every marketing plan needs to give clarity to the amount of money that will need to be spent. What are the demographics of your ideal readers ( age, gender, education, location, etc.

Are there any holidays that coincide with your book? You would update your marketing plan at the end of that ye. How much do you have to earn to be profitable ( cover your production and marketing and promotional plan template for a book marketing expenses and the time invested), and by when do you want to hit that target? I just published my first and probably last book, “ seasons of the heart: a collection of poetry” of my late mother’ s poetry collection of over 300 poems she composed during her lifetime and am trying to learn what really does and does not work when marketing your book. ” do you marketing and promotional plan template for a book want to publish a family history? Enjoy peace of mind knowing you’ ve got a successful launch plan in place! Will you run a discount for a limited number of days? Check your book metadata once your book appears online, make sure all thebook metadatais correct. Excel: here’ s a marketing calendar template from content marketing institute to marketing and promotional plan template for a book get marketing and promotional plan template for a book you started on a digital version.

Consider how you' ll sell your book create a book page on yourauthor websiteand decide how you' ll sell your book. Before you create a marketing plan, it’ s a good idea to get your arms around these questions as they will affect your overall book marketing strategy. 5 use social media strategically. When you take a marketing and promotional plan template for a book break from writing to focus on book marketing, you will most likely gain a deeper appreciation of your writing, as most authors would marketing and promotional plan template for a book rather write than market. Create a marketing calendar ( gantt chartsare a good option) so you know when marketing and promotional plan template for a book each action or tactic will be scheduled.

Google docs: a spreadsheet in google docs/ sheets like this marketing calendar template from crackerjack marketing will help you solve the locking problem you’ d experience with excel. Book marketing plan template consists of typical ready- made tasks. How will you position yourself among the competition ( selling low- priced books versus premium books for example)? Writing a book is a good start, but it' s not enough. How much right around your launch date?

25 or marketing and promotional plan template for a book 6× 9 or another size? Establishing a template for your marketing and promotional plans allows you to create uniform steps to be followed in each campaign you run. Make sure you evaluate all press kits to determine if their ad lines up with your demographics and if the marketing and promotional plan template for a book spend justifies the potential reach. It’ s also important to know how much money you can spend on ma. Will you be publishing both print and digital books? You' ll want your marketing messages to appeal to those things. It includes: social media strategy template ( powerpoint) : manage marketing and promotional plan template for a book every channel and achieve success with a clear social media roadmap. 2 social media trends - powerpoint template design if you’ re looking to make a marketing trends presentation, then this powerpoint template is a quick starting point.

2 build your website around yourself. Tivi jones has been writing and editing since. Click “ next page” below for sections 6 to 10 of marketing and promotional plan template for a book your marketing plan or or here for the proven marketing plan template. Briefly summarize your goals or objectives. He created a spectacular diagram of what the promotional platform looks like, centering it all around an author’ s marketing and promotional plan template for a book website or blog, what anthony calls “ the hub” of all content and information. In fact, when business is slow, this is the time to try to gain market share and drive customer mindshare with focused marketing. Defining a strong marketing promotion plan. Account for everything. Of course you could wait for launch day, but you may be left wondering why the hundreds of sales you were expecting don' t happen. List down promotion strategies you want to execute or try out and put dates against all of them. Both are marketing and promotional plan template for a book good standard sizes for novels.

Make sure your market segments are precise. Will you be running a free promotion? You marketing and promotional plan template for a book want to think about both your print book price and your e- book pricing. You want to think about the search phrases a potential reader would use to get your book in search results. You' ll spend money on something, even if it' s small.

Authors who set up some personal market tactics to execute, whether standalone efforts or those in tandem with marketing and promotional plan template for a book their publisher, sell more copies.

Like ingramspark, aerio is run by ingram, so while ingramspark is the publis. Being a best- seller is validating for your pre- release focus, but keep in mind your overallgoalshould be about consistent monthly sales. Bonus: students can download the ultimate book marketing plan template from rob eagar for free to follow along marketing and promotional plan template for a book with this course and help organize a book launch. What are your goals? Marketing plan word template. Will you sell, place, and ship orders yourself, sell and have someone else handle the packing and shipping for you, or simply link toonline retailerswhere your book is available.

Why you need a marketing plan. Learn more: marketing and promotional plan template for a book " plan a multi- tiered book promotion" 39. For example, if you set a yearly budget, your website hosting cost would be for only the current year of hosting. You need to understand which elements worked and which didn’ t. Follow up with customers. Let' s use one of the examples from that article to create a mini promotional plan. Here is the link to the marketing plan book on amazon. Do you want to target existing customers, or similar customers in a new city, or a new group of customers in the same city? Analyze them, learn from them and apply this knowledge to your own marketing plan. What kind of payment methods can you accept ( for direct. See full list on allfreelancewriting.

This template gives you a pre- defined structure of your marketing project. This section is where you list your marketing and promotional plan template for a book marketing goals or objectives. Browse through the largest collection of free marketing plan templates, carefully curated by the fyi team. Get those promotional tactics ( and sales) cranking! How many books do you want to sell? You want marketing and promotional plan template for a book these as character strings and not just single words. Describe current market conditions. 6 examples of a marketing plan.

A book marketing plan is the single most valuable tool, which you need to be able to make your book sale. What factors and emotions are likely to influence buying decisions within your marketing and promotional plan template for a book target market? Clarify marketing language that helps capture reader attention. The one page marketing plan takes the fundamental building blocks that constitute an effective marketing plan and aligns them on a single marketing and promotional plan template for a book page in a marketing and promotional plan template for a book storyboard or canvas fashion, much like the business model canvas. Visualize having many spinning plates in front of you. This section of your book marketing plan is where you evaluate the competition and see how you stack up against them. Here are 21 great examples: sample marketing plan - houghton mifflin company marketing plan template - kansas state university sample plan - palo alto software the marketing plan - massachusetts small business development center network small marketing and promotional plan template for a book business marketing plan template - profitworks marketing strategy template - david meerman scott.

Make sure your tactics reflect what your budget allows. The less competition a category has, the more likely your book will reach # 1 in that specific category. Set up yourgoodreadsaccount and begin to understand how you can benefit from using goodreads. If you hit bestseller status make sure you take a screenshot of your book page with the icon amazon adds and promote it on social media. Update social media and your website about the book release. Consider advertising look for advertising opportunities that can complement any promotional strategies underway. Enhance your presence in online book communities create anauthor central account on amazonand populate it with yourauthor bio, images, and book trailer if you have one. Goals marketing and promotional plan template for a book here - - they should marketing and promotional plan template for a book be specific, measureable, achievable, realistic, and time- sensitive ( meaning marketing and promotional plan template for a book they should have deadlines). Newly published books need to be marketed to potential customers for increase in sales.

Color books marketing and promotional plan template for a book and illustrated books tend to cost more. Leave the specific steps and tools for later. How marketing and promotional plan template for a book will branding play a role in helping you sell books? Summarize your marketing strategy.

Will you reach out to podcasts? Print 100% free marketing and promotional plan template for a book · download marketing plan · trusted form templates. A strong objective would be ‘ increase sales from existing customers by 10% over 12 months’. Book marketing plan template.

It might represent the message of your book. Some will be ongoing. You will need a print- ready pdf, epub, and mobi if marketing and promotional plan template for a book you want to cover all formats. Professionally formatted marketing and promotional plan template for a book business forms. If it makes marketing and promotional plan template for a book things easier, write this section last. This is usually the most time consuming part of the promotional plan. A written book marketing marketing and promotional plan template for a book and promotion plan will give you a blueprint for promoting your book and keep marketing and promotional plan template for a book you focused on what' s important. Improve the growth & efficiency of your organization by leveraging our business toolkits. It’ s marketing and promotional plan template for a book far too difficult to target everyone, marketing and promotional plan template for a book so narrow the field.

Create a media kit create a media kit including information about the book, your background, your professional author photo, any book publicitysu. A book marketing plan is your blueprint for success. Are there other groups of potential buyers you should target ( such as a children' s author targeting marketing and promotional plan template for a book teachers and parents rather than just trying to marketing and promotional plan template for a book appeal to their target readers)? Make your objectives brief and measurable. Find templates for marketing plans, promotion plans, okr tracking and more. 1) 100% customizable marketing plan 2) download & print, start before 9/ 15! If this step is proving challenging, try working through a swot analysis. What other offline marketing tactics can you use? Your marketing strategy will depend on your goals.

Look to create a blog article monthly going forward. 3 focus on growing an email list. A promotional plan to get you started. I thought it would make a great sample of a mini marketing plan for businesses looking to develop one for themselves, especially book businesses! This description should go on your amazon or other sales pages and can be used to submit your book details to advertising sites like bookbub. It’ s also the most difficult. Cover the 4 ps of marketing: 3. Find templates for seo, branding, presentations and more. Will you do local press outreach?

Next you want to think about which categories your book falls into. Below are some examples, but you marketing and promotional plan template for a book don' t have to use all of them and you don' t have to limit yourself to them. For today’ s marketers, creating an integrated marketing plan that includes social media marketing, content marketing, email marketing and seo — all tenets of a strong inbound marketing strategy — is necessary in order to attract and convert buyers in a digital age. Will you do blog outreach? Decide where you want to publish your book. If they agree, make sure you send local customers into that store to buy your book. You don’ t need an isbn to publish on amazon, bn or other major retailers, but you do need it for libraries and bookstore distribution and best- seller lists. The main reason for identifying your target market is that it’ s much easier to design a promotion for a specific audience. What are your keys to success ( where do you have the most opportunity to succeed)? Pick your dates finalize yourpublication dateand release date along with yourpre- release strategy.

The marketing plan template as word file can be downloaded here. Creating a marketing and promotional plan template for a book detailed book marketing plan or author business plan will help you think about all the strategies and effort that will be necessary marketing and promotional plan template for a book to market your book correctly. Price: how will you price your book? There is a growing list of reviewers, bloggers, and companies like netgalley marketing and promotional plan template for a book who accept advanced digital copies. How much in the first few months or a year? Decide your publication date and ask yourself the following questions: 1. See full list on mediashift. One way to figure out your print book price is to search for similar titles to yours on amazon and base your price on that. Word users, of course, we’ ve got you covered. Are you going to blog or have a website?

Lucidpress was designed to help you marketing and promotional plan template for a book create stunning content that enables the success of your marketing goals. What are the primary needs of your target market ( and how does your book satisfy those needs)? 6 marketing and promotional plan template for a book crucial steps to include 1 start early. It covers what to write in every part of your marketing plan document, gives you a template to follow, and also has a marketing plan example for you marketing and promotional plan template for a book to reference. Make sure you understand how compensation works and the costs associated with printing and distributing your book. 6 seed early reviews. If you need to write a marketing plan, this marketing and promotional plan template for a book is an amazing book for you.

Think of your objectives as problems that need to be solved, and think of your marketing strategy as your high- level solution. Gallery: a startup' s marketing playbook from twitter to ' ellen' 6 images. Define your audience. You will need to give each plate attention to keep it from crashing to the ground. Download your free marketing plan template bundle. Do whatever it is you have decided will yield the best results, will achieve your objectives, will crush your competitors. The methods – what are the key platforms and approaches marketing and promotional plan template for a book you’ ll be using, what percentage of your budget will go to each and why. If you already have a huge following on a blog, you can even sell directly to readers. Take ingramspark' s free online author platform course craft your book metadata begin working on your book metadata including your book description and author bio.

You need to marketing and promotional plan template for a book know that your work cannot sell to the public if you do not have an marketing and promotional plan template for a book effective digital marketing plan. Who is your competition? Com has been visited by 10k+ users in the past month. Briefly summarize your target buyers and readers. Promoting your book relies on these dates so timing is critical.

Follow up with each strategy on this timeline to make sure that you have completed all the tasks. Work out exactly what it is you want to achieve for each of the target markets identified in step one of our sample promotional plan template. We have templates for presentations, posters, advertising, social media, and even a style guide. Your ranking, sales numbers, reviews, and overall activity play a role in building momentum, awareness, and validation. For a marketing template that is effective and looks great as well, check out venngage’ s marketing plan templates.

Will you use speaking engagements to promote your books? Get the job done quicker · improve your efficiency. A comprehensive book marketing plan is more than a list of ways to promote your. Will you have a presence on social media? Send marketing and promotional plan template for a book advanced review copies of your book to the organizations who require unpublished work and have long lead times. There is absolutely no point in implementing a whizz- bang promotional plan with all the bells and whistles, if you don’ t know whether it worked. Will you be doing marketing and promotional plan template for a book pre- orders? When do you want to publish your book? What are some examples of a marketing plan? This works great if you have a new book coming out in a series. What are the best marketing ppt templates?

How many reviews do you want, and by when? Will you offer discounts or sales from time to time? Smartinsights is helping marketers and businesses get more from integrated digital marketing, to make the most of the great opportunities and avoid wasting time and money. If you marketing and promotional plan template for a book wrote the book to inspire others, how will you achieve this and position yourself as a subject matter expert on the topic you are marketing and promotional plan template for a book writing about? Use your judgment during this marketing and promotional plan template for a book time to make sure you marketing and promotional plan template for a book are focusing on your writing. What larger market forces could affect your book sales ( genre trends, print book vs e- book buying habits, etc. Identify exactly who your intended customers are. Describe your book. This section is where you' ll explore your marketing budget for this book and how you marketing and promotional plan template for a book plan to spend it. Also include the benefits your book offers its target readers in comparison marketing and promotional plan template for a book to competing titles. Sample promotional plan key channels.

Going back to december' s marketing plan article we suggested some examples of objectives, strategies and tactics. Approachlocal bookstoresabout carrying your book. Online, direct mail. Com has a great list of holidays to browse to coincide with your book launch # nationalsandwichday # mothersday. Com has been visited by 100k+ users in the past month. Jones holds a marketing and promotional plan template for a book bachelor' s degree in journalism and entrepreneurship from the university of north carolina at chapel hill and has been in the marketing and business development consulting field for more than nine years. Browse through the largest collection of free templates for marketing, carefully curated by the fyi team.

The nonfiction book marketing plan is loaded with proven and effective tactics to make the marketing journey a bit easier and a lot marketing and promotional plan template for a book more effective. Com and he wrote a wonderful article on a book- marketing- plan. Anthony puttee is an author and marketing marketing and promotional plan template for a book professional at selfpublishinglab. How to create a book marketing campaign? If a tactic doesn' t do that, put that time or money into something that will.

A written plan and prioritize your book promotion tasks. See full list on marketing. The one page marketing plan template divides the plan marketing and promotional plan template for a book into 3 primary pillars: 1. You should have a marketing and promotional plan template for a book title that is descriptive of your book and lets the reader know what the book is about.

Creating a book marketing and publicity plan is necessary for all authors, whether your publisher is a traditional house or marketing and promotional plan template for a book you' re trying to self- publish. You will need a bio marketing and promotional plan template for a book that is aboutwords with a headshot to go along with marketing and promotional plan template for a book it. This really helps in bumping sales if you do this correctly. It' s important to be realistic here. An isbn is a good idea if you want to be listed marketing and promotional plan template for a book as the publisher of your own work.

What distribution channels will you use? Also, amazon gives you the option to make your e- book free or available to folks for a discounted price who have already purchased a print version. Part 1: your book marketing plan elements it helps to understand the seven marketing and promotional plan template for a book book marketing plan elements before using your fill- in- the- blanks template on page 5. What is your book marketing and promotional plan template for a book marketing plan? Few businesses use a marketing campaign template, marketing and promotional plan template for a book but this simple document could transform the way you achieve your digital marketing goals.

Your article marketing and promotional plan template for a book and up- front honesty has given me a lot to think about. This section is where you get into the nitty gritty aspects of meeting your objectives. The idea is to make sure your tactics complement each other at. It’ s quite simple really: the work you put in before your book launch determines the success of your book. She has worked with print and digital magazine publishers such as bauer publishings and book publishers like sourcebooks, inc.

) instead of sending them right to amazon. 1) our software writes your marketing plan. Everything else will be tailored to them. ( marketing and promotional plan template for a book your first month, 3 months, 6 months, a year, etc. Do you want to upload your book directly to amazon, barnes & noble, kobo, ibooks and other retailers? Think of this template like a digital roadmap that guides you to your final destination, whether that' s more sales, brand awareness or lead generation. Keep stoking the marketing fire! How much during pre- launch? This section describes the ideal buyers of your book. What are your marketing and promotional plan template for a book competitors doing well, or better than you? This way you can collect sales before your book is officially out.

Promoting your book takes careful planning so you get the most out of your. What social networks will you use, and what will you do to promote your books on each of them? The importance of having your bookprofessionally editedcannot be understated, but while that' s going on, you can marketing and promotional plan template for a book be working on getting the following book marketing strategies in motion. Basic steps for social media marketing plan: objective determination – objectives of the social media marketing plan are the goals that inform one’ s strategy for what platforms to be on, some of the things that he or she should post and the kind of metrics to track and this is a determination of one’ s investment returns. Possibly the most important step. Have you increased sales by 10%? Your e- book will typically cost less than your print book. Ingramspark has a publisher compensation calculatorwhich will help marketing and promotional plan template for a book you determine how much you will earn from your titles sold through the distribu.

Management consultants offering the world' s best business toolkits, frameworks marketing and promotional plan template for a book & templates. Get more readers? If you wrote the book to add professional credibility, how will you measure this? Implement a customer satisfaction survey. What is your total marketing budget? Commonly asked questions about marketing plan templates what are the key elements of a marketing plan? Will you reach out to goodrea. See full list on ingramspark. " free digital marketing plan template" author: dave chaffey and dan bosomworth claim to fame: we make you look like the smartest person in the room. Situation/ overview in one or two paragraphs, describe. Research book reviewers make a list marketing and promotional plan template for a book of book review companies and their requirements.

Use this pre- built marketing plan template to outline the purpose your business serves, as marketing and promotional plan template for a book well as its strategic goals, target market, and standards of performance, to ensure you have a thorough and deliberate plan of action. With your marketing plan template bundle, you’ ll find everything you need to build a great marketing marketing and promotional plan template for a book plan. These marketing ppts templates are trending on envato elements in : 1 marketing plan ppt - powerpoint presentation template if you need a great powerpoint template for making your marketing plan presentation, then this professional set from envato elements has the. 4, 310, 941 documents made · marketing and promotional plan template for a book free power of attorney. Aside from the fact that it can be overwhelming, most authors have day jobs and not much time to figure out which book promotion strategies will work. This section is a short summary of more detailed information in your marketing plan.

You need marketing and promotional plan template for a book to ask marketing and promotional plan template for a book yourself, “ what are my goals as an author? ( you marketing and promotional plan template for a book can break this down into pre- release, first month, first quarter, first year. Having a good book launch is essential. For your e- marketing and promotional plan template for a book book you want to make sure.

Com | the sample book marketing plan template explains the disadvantages of only publishing a book and not marketing it. Make a list of all of the tactics and tools you described in the previous section, and detail all costs involved. If you wrote the book to make money, how many books do you want to sell? When you come back to your writing, you should have renewed energy to continue with your book. Connect your blog feed allowing it to show on your author account. ( your website' s domain registration, web hosting, a press release distribution service, a web template or custom design, a logo design, your cover design, travel costs for live events, webinar software or services, etc. If you’ ve driven sales through an adwords campaign, then work out the click through and conversion rates. 3 digital marketing strategy - ppt powerpoint plan template this trendy digital marketing strategy powerpoint template for is not only designed to make potent marketing plan presentations, but it. Understand the importance of bisac subject codes and which ones are the most relevant for your book.

How the one page marketing plan works. Tactics marketing and promotional plan template for a book are really just a fancy name for the promotional activities you intend to implement. This is your book size. You can perform any of the below tasks before you start writingor when you need a mental break. What other online marketing tactics can you use? What are the critical issues facing marketing and promotional plan template for a book you in reaching readers with your book? It will guide your book promotion activities. This section is where you explore larger market trends and issues that could influence your book sales ( changes in technology, legislation related to your book' s niche, trends in consumer behavior, etc.

Knowing that success is measured differently; it is essential to understand what it means for you. It’ s okay to approach and follow up with people who never responded or were initially not interested. Start a blog start bloggingabout the subject matter and message from your book.


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